Books

A two part series on Major Donor Fundraising. Ruth has years of experience and now wishes to share her knowledge with you. Each is described in more detail below.

Major Gifts Unwrapped Book One
Major Gifts Unwrapped Book Two

This website summarises the best lessons I have learned in Major Donor fundraising over 28 years. I have worked both as a practitioner and Major Gifts Consultant. I focused on Major Donors early in my fundraising career because it made sense to find 10 people who will give £10k+ rather than aiming to recruit and maintain relationships with 100 donors giving £1,000 or 1,000 giving £100.

This website summarises the best lessons I have learned in Major Donor fundraising over 28 years. I have worked both as a practitioner and Major Gifts Consultant. I focused on Major Donors early in my fundraising career because it made sense to find 10 people who will give £10k+ rather than aiming to recruit and maintain relationships with 100 donors giving £1,000 or 1,000 giving £100.

About the Author

For over 30 years Ruth has worked as a major gift fundraising consultant in the UK heading up her own Consultancy and then as Business Development Director and Board Member for the UK’s Chapter One Group/Ketchum Inc Consultancy followed by Major Gift Director for the London based Domain Group. She is currently the Principal and Founder of Ascent Philanthropy. Ruth is a writer and blogger and is passionate abouot helping non-profits with their major gift programmes either by enhancing the work of the philanthropy team or overseeing the introduction of a new major gift programme. Ruth is a member of an Anglican church in Bletchley, England and is motivated by her faith to help non-profits, charities and ministries increase their income to help more beneficiaries and make the world a better place. www.ascentphilanthropy.co.uk Book Two to follow: Major Gifts Unwrapped – 49 Principles for the Accomplished Major Donor Fundraiser.

"Ruth nails every possible situation you will face in major gifts in this amazing, helpful and professional book. Read every word and then be sure and follow each of her principles and you will find success in major gifts"
Richard Perry
Founding Partner of Veritus Group
"Great to see one of our longstanding members contributing to the sharing of ideas around excellent fundraising – which is what the Institute is all about"
Peter Lewis - Chief Executive
Institute of Fundraising, UK
"Ruth's book is packed with powerful principles, ideas and case studies for raising millions for your charity. If you are a major donor fund raiser, whether seasoned with experience or starting out, you need to read this book!"
Matt Bird
Founder of Cinnamon Network International